Fisker Confirms 32-Dealer Network in Place
January 28, 2009
California-based Fisker Automotive, the company behind the Karma plug-in hybrid sports car, has confirmed that it already has a 32-dealer network in place as the Karma nears market release. This brings the company closer to its target of 40 dealerships signed by the end of June 2009.
Fisker says that the current dealer network covers 16 states, including 8 dealers in California alone. Most of the dealers the company had signed up are family-owned.
Vic Doolan, a board member at Fisker, cited the importance of the dealer network. “To our customers, (the dealerships) are the face of the company. For that reason, we’ve chosen those who will give Fisker owners the comfort and confidence to drive the future.”
The dealerships help give the Fisker Karma some much-needed exposure as well as accessibility, especially in emissions-conscious California. Additionally, tapping the resources of existing dealerships helps Fisker avoid the added costs and effort of establishing its own sales arm. The dealer network will help the company when the Karma goes on sale in 2011.
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