Ford Fusion Hybrid Breaks World Mileage Record
May 3, 2009
A Ford Fusion Hybrid travelled an astounding 1,445 miles on one full tank, breaking the world record using “mileage-maximizing techniques” that also allowed the team of drivers to average 85 mpg—the all-time best figure for a mid-size petrol-powered saloon.
The mileage-maximizing techniques include coasting to red lights and smooth acceleration. These methods allowed the team to nearly double the unmodified Fusion Hybrid’s official range. The car ran out of fuel after over 69 hours of driving. After the car stopped, the odometer read 1,445.7 miles.
“Not only does this demonstrate the Fusion Hybrid’s fuel efficiency, it also shows that driving technique is one of the keys to maximizing its potential,” said Ford’s director of hybrid vehicle programs Nancy Gioia.
Of course, everybody knows you won’t be able to achieve this kind of mileage on real-world driving. For one, the 1,445 miles at 69 hours puts average speed at just under 21 mph. Try going that fast when you’re trying to beat getting late to work. But then, it shows what the Fusion Hybrid is capable of, and provides Ford with tons of positive media attention.
Ford Sees Chinese Market-share Growth
January 11, 2009
While Ford automotive sales have been suffering for quite some time now, its Chinese joint venture is doing pretty well. Changan Ford Mazda surpassed sales targets by 17 percent up until February 2009. With these figures, Ford is predicting an increase in market share for the remainder of 2009.
Adding to the excitement at Ford is the introduction of the new Ford Fiesta to the Chinese market. With the government of China cutting purchase taxes for clean and fuel-efficient vehicles by half, Ford expects this will be an ideal time for the Fiesta to thrive.
China’s new-car market growth was less than 10 percent in 2008, the first time in a decade. However, in February, growth was back in the double-digit range—which bodes very well for Ford and others seeking to increase sales in China, the premiere new-car market.
Nigel Harris, head of sales and marketing for Ford in China, backed up the high expectations of Ford. “If the industry [growth] is 10 percent, then we will grow more than the industry this year.”
Source: Autocar
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