2011 Jeep Grand Cherokee to Jumpstart Chrysler

Fiat has got quite a lot to do in order to turn things around for Chrysler.

The addition of all of Chrysler’s marquees into the Fiat fold gave the company a heck of a lot of work to do to make sure that the product lines don’t quite interesect as much. The last thing they need is competition among its brands.

While several of Chrysler’s models and makes have been axed in the streamlining process, Fiat hopes that the Jeep brand will soldier on in the SUV range.

Check out the 2011 Jeep Grand Cherokee which is set to go on sale. Fiat hopes that the vehicle would start turning things around and chip away at Chrysler’s image of shoddy workmanship and gas-guzzling.

Jeep CEO Mike Manley is confident that the brand will be able to pull through especially since theirs is a loyalty brand. Jeep sales rose 5% worldwide in the Q1 of 2010.