Brilliance Hoping Eyeing Euro Foothold in 2009

Chinese car manufacturer Brilliance China Auto hopes to make a stronger impact on the European automobile market in 2009, with plans to extend its reach across Europe, particularly to the United Kingdom.

Brilliance, also known as Huachen in China, launched in Germany last year and managed to sell 1,000 units of its BS4 and BS6 sedans. It should be noted that the BS6 failed some Euro NCAP crash tests back in 2007 and needed some revisions before it got a passing mark and was able to finally release in 2008. In 2009, the automaker hopes to reach the 6,000-unit sales figures as it expands throughout Europe.

“I’m quite confident we can achieve this,” said Brilliance European distributor HSO Motors’ managing director Hans-Ulrich Sachs, “as we have small series homologation for the BS4 and the BS6, and we are working on the BS2.”

Brilliance also intends to establish itself in the North American market and, along with development of new models “at great pace”, the Chinese manufacturer seems really poised for growth. With added technical help and more attention to the development process, the company should be able to make respectable cars for future releases.

Source: Motor Torque