Why reinvent the wheel? Looks like Mazda is carrying that philosophy as far as hybrid technology is concerned. Mazda might not be a global player the likes of Toyota but it has got to be one of Toyota’s competitors in specific markets.

As for hybrid tech, Mazda has yet to compete in the mainstream. Looks like it doesn’t want to go toe to toe with Toyota and its established Prius brand. Instead, Mazda’s considering forging an alliance with Toyota as source for hybrid tech to be slapped on Mazda cars.

Mazda is said to be preparing a hybrid launch by 2013.

There’s a good deal of sense with such a move. Without having to worry developing that aspect of the tech, Mazda can focus on improving other tech bits and styling.

Though it’s a bit weird that Mazda is stepping away from Ford’s hybrid tech. Ford-Mazda ties have been strained as of late but that alliance seems to be secure for now.

Check out the video showing some of the Tokyo debutantes below:

The MX-5 Superlight epitomizes Mazda’s continuing drive for lightweightedness. There’s quite a deal of ecomentality associated with this concept as well since the car’s supposedly built with as few resources as needed.

It was a real effort keeping the car’s weight down to just 2,204 lbs but the effort’s quite worth it as the car promises improved dynamics and fuel efficiency. One really noticeable feature of the car is the missing windshield and driver-side rear mirror. But all that’s part of the effort.

Powering the car’s a MZR 1.8L 4-cylinder engine dishing out 126 hp. The engine is mated to a five-speed manual transmission. With the addition of a Mazdaspeed cold-air intake and exhaust system, the engine generates quite a bellow even with its size and power output.

According to Best Car, Mazda will be unveiling the next-generation Mazda RX-7 at the Tokyo Motor Show this October. Now that’s something that every road racer and import fan would look forward to. So we all hope this rumor is more fact than fiction.

The new RX-7 will be relieving the RX-8 as the company’s rotary-engine flagship. The rumor has it that Mazda will be drawing from its Nagare design philosophy particularly the Nagare concept. However, even if a concept hits the stands later this year, the car can only come out by 2012.

“This year’s TMS is an opportunity for Mazda to cash in on RX-7 fever as rotary enthusiasts start to wonder what’s going to happen once the RX-8 ends its production cycle,” says Best Car.

If this is true, then this year’s Tokyo Show will be featuring the return of road racer classics with the unveiling of the Toyota-Subaru RWD sports coupe and the RX-7.

Source: Best Car via 7Tune

Takashi Yamanouchi, CEO of Mazda, said that the company will be adding hybrids and EVs to its product line by 2015. He maintains, however, that the automaker’s focus until then will be on improving its gasoline and diesel engines along with extensive weight reduction in order to increase the cars’ fuel efficiency by 30 percent by 2015.

“Our new gasoline engines will achieve the same fuel economy as current diesel engines, and our diesel engines will achieve similar fuel economy as existing hybrids,” said Yamanouchi. This strategy will allow the company to offer “affordable eco-friendly vehicles to 90 percent of the car-buying public, not to just a limited segment of the market.”

Mazda’s efficient gasoline and diesel engine technologies will be on display at the upcoming Tokyo Motor Show in late October 2009.

Source: Autoblog Green

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AdBlue is the trademarked “selective catalytic reduction” (SCR) system, which utilizes high-purity urea to significantly reduce the harmful nitrogen oxide emissions from diesel engines. AdBlue is owned by the VDA, or German Association of the Automobile Industry.

The AdBlue system will be available for the CX-7’s 2.2-liter 4-cylinder diesel, sometime in late 2009. While this will be a first for a Japanese car, the system has been in use for a couple of years as part of the Daimler BlueTec technology, used in Mercedes-Benz automobiles. Audi and Volkswagen also signed deals to be able to use BlueTec for the US market.

The SCR is widely used in Europe, Australia, and some Asian nations such as Japan, Korea, and Singapore, thanks to emissions regulations that necessitate the system’s use. The US will also see wide SCR use because of new EPA emissions rules that take effect after 2010. This is why automakers are starting to catch up by making SCR available for their vehicles.

Source: Autocar download broken online 1941 dvdrip

Under the hood of the 2010 CX-7 lies the MZR 2.5-liter naturally-aspirated engine, capable of 161 horsepower with 161 lb.-ft. of torque at 3,500 rpm. The Mazda6 uses the same engine. The powertrain is mated to a five-speed automatic with a front-wheel drive setup. There is an option to get an MZR 2.3-liter DSI turbocharged engine, which produces 244 horsepower with 258 lb.-ft. of torque at 2,500 rpm.

There’s a new multifunction information display in the central console, along with new designs for the gauges. The driver’s seat features three-position memory while the passenger’s seat is equipped with a power-adjustable recliner. There’s a new blind spot monitoring system, larger grille, and newly-designed front and rear. The interior also has more premium materials used for total comfort and style.

The 2010 Mazda CX-7 should roll out to dealerships sometime in mid-2009. Other details should be announced as its official release draws closer.

Source: Motor Authority

“We appreciate the contribution made by Laurens van den Acker,” said Mazda senior executive officer of research and design Seita Kanai. “He and his team have taken Mazda Design to new heights and we wish him well for the future.”

Replacing van den Acker will be Ikuo Maeda, who has been appointed as the new Mazda head of global design. Maeda is known for leading the team that designed the highly-popular Mazda RX-8, and was also the head designer of the Mazda2. Kanai added that Maeda “played a pivotal role in the success that Mazda Design has experienced globally.”

The Netherlands-born van den Acker started with a small Italian design firm that worked on interiors for the Bugatti EB110 GT supercar. He eventually got to Ford in 1998, and then replaced Morray Callum as Mazda’s design chief back in 2006.

Source: Autocar